Household is a brand and experience agency enabling businesses to take advantage of changing customer behaviours. The agency’s work combines deep insight with creative design to produce experiences which cater to modern ‘retail culture’ – the fluid combination of digital and real world spaces, places and moments where retail brands meet their customers.

Simpatico PR’s B2B PR agency programme helped support Household’s business development agenda targeting retail brands in the tech, food and grocery, lifestyle, wellness and beauty sectors.

In addition, we were tasked with supporting its growth in North American take Household further up the decision-making chain, by promoting its consultancy service.

Our B2B PR agency programme developed a series of thought-leadership pieces looking at ‘retail culture’ – how retailers must become expert in engineering experiences that are not necessarily transactional.

How ‘brand’ and ‘experience’ should not be separate disciplines – if businesses consider both together, they will be more coherent and relevant to their customers’ needs.

And how technology such as VR and voice tech can create new opportunities for brands and consumers to engage each other away from the traditional store.

Results

Our B2B PR approach delivered a monthly average of two proactively placed articles in key vertical media such as The Grocer, Drapers, Retail Focus, Hotel Business, WGSN, Boutique Hotel and TravelMole as well as design sector titles such as Transform, The Drum, Catalyst as well as national and business titles such as BBC, The Independent, Adweek, International Business Times and Digiday.